Habanos, S.A. presented its most exclusive and luxurious launch marking the 50th anniversary of the Cohiba brand. The Special Edition Cohiba 50 Aniversario introduces a 60 ring gauge (23.80 mm) to the range of sizes of Habanos for the very first time with a unique format (60 ring gauge x 178 mm) that has been especially designed for this special celebration of the brand.
The 2500 Habanos in this edition have been made with the flavours that have been most characteristic of the brand over its five decades of existence, featuring a medium to full strength flavour. They have all been made Totalmente a Mano con Tripa Larga – Totally by Hand with Long Filler – in the near-mythical El Laguito factory in Havana, after a selection of exquisite wrapper, filler and binder leaves from the finest vegas – fields – in Vuelta Abajo* (D.O.P.).
Following Cohiba tradition, the leaves used in producing the Cohiba 50 Aniversario have been meticulously selected from the best fields – Vegas de Primera – in the tobacco-growing districts of San Juan y Martínez and San Luis in Vuelta Abajo.
The Seco and Ligero leaves of its blend have also undergone additional fermentation in casks.
Exclusivity, innovation and luxury
The Cohiba 50 Aniversario humidor is full of new ideas and fine detailing. The Habanos it contains have had a beautiful primary band designed in black and gold with the 50th anniversary seal, in which some characteristic elements from Cohiba, such as the grid, have been reinterpreted in an innovative way. Each of these bands, made with painstaking printing techniques, is individually numbered.
This Habano also presents a new base band, which, using different techniques for printing in gold, captures the first commercial design of the Cohiba brand, colonial-inspired with a decorative typeface that would be replaced shortly afterwards by the typeface which has lasted to this day.
This commemorative edition is presented in an exclusive luxury cabinet humidor, with production limited to only 50 units. The case is made of different precious woods, including Makassar ebony, sycamore and Guarea Cedrata or Scented Guarea. The innovative external marquetry decorating its doors is the result of a long process of experimentation, in which carefully selected authentic “ligero” Vuelta Abajo* leaves were coated with 24-carat gold leaf. This delicate work, carried out by expert Parisian artisans, offers a new and captivating vision of the leaves of the finest tobacco in the world.
The piece is a work of art and a unique collector’s item, and has been a real challenge in terms of innovation both from the point of view of artisan decoration as well as technical development and design.
The humidor also includes a range of accessories inside designed for the occasion, including a travel humidor for five Habanos, a handmade leather cigar case and an ashtray made with the same marquetry technique as used on the exterior and finished in fine Armenian obsidian. These and many other details make this cabinet humidor a real piece of luxury, memorable and unique, for the brand’s most exclusive enthusiasts.
In addition, following the innovative profile of the Cohiba brand and this project, this cabinet features a device that allows its owner to follow the temperature and humidity conditions in the humidor directly on their smartphone or tablet, thanks to an app that will be remotely connected to a sensor inside the humidor. The app will also be an exclusive communication channel for the brand’s updates marking its 50th anniversary and will allow the owner to have a digital version of their certificate of ownership and authenticity.